Icon Moments will no longer be released by EA Sports in FIFA 23, but will be replaced by New Campaign Icons. These New Icons will be released in a similar manner as the Heroes cards released last year for the FUT Captains and Shapeshifters campaigns.
Also confirmed that the first Campaign Icons will be released during the Promo dedicated to the FIFA World Cup.
Base and Mid versions of all ICONs, including Müller, Alonso & Jairzinho will be available from the moment you jump into FUT 23 with additional versions being released throughout FUT 23. We’ll also be bringing back ICON Swaps and ICON SBCs as part of FUT 23.
In addition to three new ICONs, we’ll also be debuting a brand new type of ICON called Campaign ICONs, which will replace ICON Moments in FUT 23.
Our aim with ICONs has always been to authentically represent the greatest players of all time, allowing you to build your Ultimate Team with your favourite players, both past and present. To date we’ve managed this through the creation of four different eras that represent a period or certain match in a player’s career.
It’s always been somewhat of a challenge to authentically represent these historic moments with ratings that appropriately stack up against the campaign content we release in FUT. We’ve seen for some time that the deeper into the FUT cycle we go, the harder this becomes.
In FUT 22 we tried to bridge this gap by making changes to the way we represented ICON Moments in-game through increased OVRs and Player Attributes, but ultimately this didn’t address the root of the issue, that over the course of the year the greatest players of all time don’t feel like the greatest players in FUT. As we’ve been making changes to ICONs, we’ve also seen the positive response to the way that Heroes have featured as part of campaigns. It felt like a natural evolution to introduce Campaign ICONs.
Through smaller, more frequent Campaign ICON releases as part of our campaigns, our hope is that ICONs will feel in-line with campaign content as we go deeper into the FUT 23 cycle, helping maintain their legendary status.
We look forward to introducing FIFA World Cup™ ICONs, our very first Campaign ICONs as part of our FIFA World Cup™ plans. Stay tuned for details on how we are looking to include Campaign ICONs in fan-favourites like ICON Swaps and SBCs.
